February 2026

Challenges

OpenInnovation Health February 2026

Challenge 1

Beating Cancer LIDL by LIDL

Behaviour, Cancer, Corporate Social Responsibility, Health Promotion, Healthy Food, Nutrition, Official Dietary Guidelines, Planetary Health Diet, Prevention

Denmark faces a rising health challenge as unhealthy diets and increasing obesity contribute to cancer, the country’s leading cause of death. Although the Official Dietary Guidelines offer clear direction, a significant gap remains between recommendations and the everyday choices young consumers make in grocery stores. To address this, the goal is to inspire and empower young people to choose healthier, climate friendly foods. The challenge is to rethink the grocery shopping experience so that nutritious choices become the natural and attractive option.
Challenge 2

Measuring movement, improving life

Classification of Movement, Motor Complications, Motor Diary, Parkinson’s Disease

Parkinson’s disease is rapidly increasing worldwide and causes complex, fluctuating motor symptoms that severely impact daily life. As the disease progresses, patients shift unpredictably between ON and OFF states and may develop involuntary movements, making their condition difficult to manage and understand. Today, these fluctuations are measured through patient reported motor diaries, which are burdensome, subjective, and unable to capture the true variability and severity of symptoms. This lack of accurate measurement makes it harder to evaluate new treatments and slows progress for people living with advanced Parkinson’s disease.
Challenge 3

Rethinking Digital Solutions in Healthcare

Digitalization, Dignity in Design, Emergency Services, Healthcare, Universal Design

Digitalization is rapidly transforming healthcare, but many patients – especially those arriving acutely in Emergency Departments – struggle to use the digital tools now required to access information, communicate with staff, or navigate their care. Older and more vulnerable citizens are disproportionately affected, and research shows that nearly half of acutely admitted ED patients have difficulty using smartphones or understanding digital information. As hospitals introduce more digital workflows, remote consultations, and bedside technologies, the risk grows that these patients will be excluded. This widening digital divide threatens equity, dignity, and the sustainability of future healthcare delivery, making it crucial to develop digital solutions that accommodate the full range of patients’ abilities and needs.
Challenge 4

Women’s Health: Needs, Drivers and Barriers in Thyroid Care

Data Insights, Health Data, Health Economics, Medical Device, MedTech, Patient Agency, Self-monitoring, Thyroid Disease, Thyroid Treatment, Women’s Health

Thyroid disorders are common yet often overlooked chronic conditions that disproportionately affect women during their working years. Symptoms develop gradually, are easily misattributed, and frequently lead to delayed diagnosis and reduced quality of life. Although treatment is lifelong, thyroid hormone levels fluctuate over time, while care relies on infrequent clinical measurements. This gap leaves patients with persistent symptoms, clinicians with limited real-world insight, and society facing avoidable health, economic, and gender-inequality consequences.